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Diversification in Business

Writen by Sasini PLC

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In the ever-evolving world of agriculture, we have emerged as a trailblazer in diversification,bodly steering our course beyond the familiar terrains of tea and coffee. As the sun rises over our sprawling estates, a new era dawns, where innovation and diversification take centre stage. 

Traditionally, we have been synonymous with tea and coffee, our name echoing through the flourishing landscapes of Nyamira, Bomet, Kericho and Kiambu Counties. But change is inevitable, and we are at the forefront of embracing it. We, as an agribusiness company, have embraced diversification with open arms, forging new paths in agriculture and beyond.

Our diversification journey began with scaling the coffee and tea value chains with the branding of our teas and coffees for the local retail market, setting up a coffee curing mill in Kiambu and horticulture in Kiambu and Mweiga in 2006.

In furthering our diversification agenda, we took a  bold step into the world of avocados and macadamia nuts in 2017. These additions to our crop portfolio have not only expanded our horizons but have also set new standards of excellence. Our orchards are now thriving havens of innovation and our avocados and macadamia nuts are gaining recognition for their quality and taste.

Our diversification showcases our resilience and forward-thinking vision. Having adopted and changed, we have definitely embraced it wholeheartedly, pushing the boundaries of what is possible in agriculture and beyond.

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